PR & Media

Definition

Ivy Lee and Edward Louis Bernays established the first definition of public relations in the early 1900s as “a management function, which tabulates public attitudes, defines the policies, procedures, and interests of an organization… followed by executing a program of action to earn public understanding and acceptance.” In August 1978, the World Assembly of Public Relations Associations defined it as: “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.The Public Relations Society of America (PRSA) defined public relations in 1982 as: “Public relations helps an organization and its publics adapt mutually to each other.” In 2011 and 2012, the PRSA developed a crowd-sourced definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”Public relations can also be defined simply as the practice of managing communication between an organization and its public.

The Galaxy Events India has key tools available to carry out the public relations function include:

Each of these PR tools is discussed in detail below

What is PR and different types of PR

Public relations is defined as “the practice of creating, promoting or maintaining goodwill and a favourable image among the public towards an institution, public body etc.” (Collins English Dictionary).

The main type of public relations activity is media relations i.e. publicising your charity in media outlets to reach key target groups, such as donors. There are various specialist types of media work that a PR consultant may be able to help you with, such as celebrity endorsement and crisis management.

There are various other activities that fall under the PR umbrella. These include:

Government affairs/ political lobbying – the aim of this activity is to inform elected representatives of the needs of your organisation or sector, and influence local or national policies that affect your organisation. Political lobbying requires a specific skill set and experience so you may wish to go to a consultant or agency that specialises in this.

The European view of public relations notes that besides a relational form of interactivity there is also a reflective paradigm that is concerned with publics and the public sphere; not only with relational, which can in principle be private, but also with public consequences of organizational behavior  A much broader view of interactive communication describes the form and nature of Internet-mediated public relations.

Essential functions of public relations include research, planning, communication, dialogue and evaluation.Specific public relations disciplines include:

Other public relations activities include:

Example of publicity; Publicists, Public Relations professionals at a Hollywood Red carpet event.