Product Launch & promotions

Promote Your Brand Concepts…we assist…Execute

You may want to hire a professional to help shape your business model, or to improve your advertising scheme.

Don’t limit yourself; putting blinkers on is a way of staying focused  but it also leads to missed opportunities.

Promotion Types

You can create promotions of any of the following types:

Product promotions

  • Percentage off per item
  • Fixed amount off per item
  • Fixed amount off for all
  • Buy X, get one or more items at a discount
  • Free gift with purchase

Order promotions

  • Percentage off
  • Fixed amount off
  • Free gift with purchase

Shipping promotions

  • Free shipping
  • Discounted shipping for an order using a selected ship mode
  • Discounted shipping for all items using a selected ship mode
  • Discounted shipping per item using a selected ship mode

Related concepts

  • Promotions
  • Promotion codes
  • Promotion evaluation sequence
  • Coupon promotions

Related tasks

  • Creating a promotion
  • Suspending or resuming a promotion
  • Deleting a promotion

Viewing or changing a promotion Now the most popular energy drink on the market, Red Bull enjoys over 80% of the energy drinks market in the UK and many other European countries, and nearly 50% of the US market, but just how did Red Bull do it?

Gaining such a huge market share is no easy thing to do, particularly when you consider a rival drink, Lucozade, has been a household name for well over 50 years.

Red Bull is the brainchild of Dietrich Mateschitz, a 64 year old billionaire Austrian entrepreneur who was struck by a Thai energy drink that immediately cured his jet lag. Mateschitz approached the manufacturers of the Thai drink, named Krating Daeng – Thai for Red Bull, and teamed up with TC Pharmaceutical to transform the energy drink for the European market. The result, the Red Bull drink we enjoy today, was first sold in Hungary in 1992 and then in the USA in 1997. The drink has since dominated the energy drinks market, and this is down to some pretty nifty advertising and some very creative ideas.

Red Bull interestingly gained notoriety by not trying to directly compete in the normal way most brands would attempt to gain exposure through means like TV advertising, but became popular in youth culture by creative and targeted brand awareness. This was achieved by employing students and DJs to host parties where the drink was sold and the craze quickly caught on; the drink quickly became a popular mixer with vodka and a drug-free way to enjoy partying late into the night without loss of energy.

Always at the forefront of youth culture, Red Bull is also actively involved in some of the most exciting sporting events, from the Red Bull Air Race to the Red Bull Street Style 2008, an event held to find the world’s best freestyle soccer players, with events taking part world wide, leading up to the final which takes place in Sao Paulo in Brazil in November.

With its rise in popularity, the company has also started to sponsor mainstream sports events like Formula One. But to keep the brand edgy and youthful, its sports promotion stays with exciting, dangerous or extreme sports – you can’t exactly see Red Bull sponsoring Wimbledon, can you?

Red Bull has also turned negative publicity about the brand – mostly centered round health fears over drinking too much of the highly-caffeinated drink – into a good thing. When France and Norway both announced a ban on the drink citing health risks, the saying that there is no such thing as bad publicity rang true, as the ban only served to boost the drink’s trendy ‘bad boy’ image among young consumers.

In focusing on exciting, dynamic event marketing and campaigns targeting consumers outside of the normal advertising model, Red Bull have created a worldwide brand that remains edgy, fresh and on the cutting edge.

Of course not every business has the startup marketing budget of a brand like Red Bull, but it’s often not that expensive to try a bit of non-traditional advertising.
You don’t have to spend loads of money on newspaper and magazine advertising to get your name about. Even with a fairly modest website, some clever SEO can really get its name out there and there’s other less technical ways to build brand awareness.

Keylogo offer a fantastic means to promote your business in a cost effective way. Buy some branded pens and leave them on the bus, commuter train and in popular cafes. Sponsor your local kids football team (much cheaper than you might think) or treat your clients to a branded mug, its surprising what a little investment in promotional products and gifts can do.

1 comment so far to – Red Bull – Brand Promotion at its Best –

Pure Attention Marketing Events – Attention is guaranteed

Only if it’s completely silent and the guests just gape and round an “ah” and “oh”. If a spectators pulse rises. If an action spreads like a wildfire, if your expectations outrank, your goals are accomplished and the media reports for days…only then, we are fully satisfied!
Pure Attention – is always legendary, unforgettable event-staging. The thought through conceptions, which are individually designed depending on the type of event, requirements and goals of the clients, create extraordinary and customized solutions which lead to superb results.
That remains: sustainable attention and medial presence in the internet and TV and the people, who are talking about unforgettable impressions. Indoor and Outdoor. Day and night. Round the corner or worldwide.
The ones who know us, know exactly that format is not a question of the size of an event. With the experience of a quarter of a century and the creation of an international sensation, we organize stage and realize an event from the first idea to the last afterthought and postproduction. We perform worldwide, individually, spectacular and breathtaking, professional and always unique– for mega events with 5000 or smaller ones with only 50 guests.

8 Innovative Brand Promotions Using Social Media

With the growing number of social media outlets, businesses are developing innovative ways to promote their products, using new tools to engage customers.

Here is a list of innovative brand promotions using a variety of social media: Pinterest, Facebook, Twitter, Instagram, and Spotify. The promotions include coupons, giveaways, free apps, contests, and social games that promote the product.

British Midland International (BMI) is currently running a “Pinterest Lottery.” The airline has posted destination boards on its Pinterest page: Beirut, Dublin, Marrakech, Moscow, Nice, and Edinburgh. Each board contains numbered images, which followers are asked to re-pin. At the end of the week, the company chooses a number at random. Users who repined the selected image have a chance to win flights to any BMI destination. Stuart Beamish, marketing director at BMI said, “By running the Pinterest Lottery, we’re hopefully not only giving Pinterest users ideas of where they might like to fly to, we’re also injecting an element of fun and of chance into the promotion.”

 

In December, Lands’ End Canvas launched the “Pin It to Win It” on Pinterest. Followers were asked to browse LandsEndCanvas.com and pin their favorite items to Pinterest pinboards for a chance to win Lands’ End Canvas gift cards. Lands’ End Canvas promoted the campaign on Facebook and highlighted winning pinboards. “Lands’ End Canvas is continually looking for new communication channels and opportunities to introduce customers to the brand, as well as engage with our current customers in unique and exciting ways,” said Michele Casper, director of public relations, Lands’ End Canvas.

 

Rolling Stone

The video above introduces the recent launch of Spotify Apps, allowing developers to create free applications for the online streaming music platform Spotify. Among the initial third-party apps was “The Rolling Stone Recommends” app. Users can view album, song reviews and curated playlists from Rolling Stone while simultaneously using Spotify for music streaming. Said Rolling Stone founder, editor and publisher Jann Wenner, “For us at Rolling Stone, Spotify presents an excellent opportunity to integrate music into our magazine and website…and to be with music fans wherever they are engaged.”

Art exhibitions are traditionally the space in which art objects (in the most general sense) meet an audience. The exhibit is universally understood to be for some temporary period unless, as is rarely true, it is stated to be a “permanent exhibition”. In American English, they may be called “exhibit”, “exposition” (the French word) or “show”. In UK English, they are always called “exhibitions” or “shows”, and an individual item in the show is an “exhibit”.

Such expositions may present pictures, drawings, video, sound, installation, performance, interactive art or sculptures by individual artists, groups of artists or collections of a specific form of art. The art works may be presented in museums, art halls, art clubs or private art galleries, or at some place the principal business of which is not the display or sale of art, such as a coffeehouse. An important distinction is noted between those exhibits where some or all of the works are for sale, normally in private art galleries, and those where they are not. Sometimes the event is organized on a specific occasion, like a birthday, anniversary or commemoration.

 

Exhibition space being readied for a show at the Arthur M. Sackler Gallery

There are different kinds of art exhibitions, in particular there is a distinction between commercial and non-commercial exhibitions. Temporary museum exhibitions typically display items from the museum’s own collection on a particular period, theme or topic, supplemented by loans from other collections, mostly those of other museums. They normally include no items for sale; they are distinguished from the museum’s permanent displays, and most large museums set aside a space for temporary exhibitions. Exhibitions in commercial galleries are often entirely made up of items that are for sale, but may be supplemented by other items that are not. Typically, the visitor has to pay (extra on top of the basic museum entrance cost) to enter a museum exhibition, but not a commercial one in a gallery. Retrospectives look back over the work of a single artist; other common types are individual expositions or “solo shows”, group expositions, or expositions on a specific theme or topic. The Biennale is a large exhibition held every two years, often intending to gather together the best of international art; there are now many of these. A travelling exhibition is another category of art exhibition.

Exhibitions of new or recent art can be juried, invitational, or open.